WHEN: March 29, 2016

WHERE: Hilton Kyiv, Ukraine

Amid the decline in trade with Russia, the need for diversifying export destinations has become a priority for Ukrainian business.

On March 29, the Capturing New Markets conference will explore Ukraine's export potential in EU, Turkey, and Middle East and Northern Africa. The event will gather 200 participants: business executives from Ukraine and abroad, government officials, diplomats, market entry experts and academia.

Register now at markets.kyivpost.com to join interactive discussion, get practical advice from export pioneers and meet potential business partners.

Key questions for discussion

• What is Ukraine's export potential?

-       sectors: agriculture and food, chemicals, mining, machinery, pharmaceuticals, IT

-       thinking ahead: moving up the value chain

-       small and medium enterprises vs. big business

• What are the main challenges for Ukrainian exporters and how to tackle them?

-       export financing

-       lack of government support

-       competing with local producers

• How to enter the new markets and compete?

-       legislation and certification

-       logistics

-       cultural peculiarities and local business customs

-       approaching the customer: marketing strategy and distribution channels

Learn more and get your ticket at markets.kyivpost.com.

Discount for UNC in London members - 10% (contact Elina Kyselchuk at kyselchuk@uk.ubg.ua to get the promo-code).

For questions, contact the conference organizers at advertising@kyivpost.com